Client:
Aquarius

Agency:
McCann España

Calligrapher:
Ales Santos

Type developing:
Juanjo López & Ales Santos

AQRS Script

In 2016 I worked on the Aquarius campaign "Nos Morimos por Vivir". At first I made the main lettering of the campaign, its translations and some other elements. Over time, the agency needed more phrases and resources, so they decided to make a typography based on the style of the initial lettering. Then Juanjo López and I joined forces to create a typography with a great variety of characters and ligatures looking for a random and spontaneous effect.

Client:
Aquarius

Agency:
McCann España

Calligrapher:
Ales Santos

Type developing:
Juanjo López & Ales Santos

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