El Abuelo

Packaging project for La Casa del Abuelo, one of the few hundred-year-old taverns left in Madrid. One of its strong points are the prawns and, more specifically, its garlic prawns that have made us dip so much bread in its oil. It is so popular that they have decided to prepare it in a format "to take away and make it at home", with its portion of shrimp and its little casserole where you can heat them. I made this packaging following a style reminiscent of the world of small commercial claims, usually made by the same person who owned the business, people who have more love for their business than for the shape and finish of the letters. Thus the result of the packaging, made with elements/phrases around the offer of "La Casa del Abuelo".